Introduction

Since the early 80's washroom media has been pioneered overseas in North America and Europe. Throughout the years the benefits have become more and more obvious to advertisers and companies alike. As washroom posters have spread across the world, they have developed an unparalleled reputation for the ability to target demographic groups with unrivalled precision.

Established in 1996, Eye Level Media has become one of the UK's premier washroom media companies. By adopting the successful concepts of the worlds best indoor companies and learning from their mistakes we have minimized room for error.

More often than not, advertising is forced on consumers when they least want it. Eye Level Media has realised the need for a medium, which consumers enjoy. We fulfill this need by placing advertisements, in state of the art metal frames, above urinals and on the back of cubicle doors.

The frames themselves are second to none. A large poster size will grab the attention of the viewer while the sleek anodised frame will leave a lasting impression on them.

Through Eye Level Media, you will be seen and remembered by the very people with the means and ability to do business with you.

We have your future customers waiting to do business with you. Let us tell them about your business.

• Advertisers spend millions each year studying demographics and testing images to entice consumers to open their minds and their wallets.
• But Eyelevelmedia, the firm that hangs poster displays in public washrooms, knows that making an impression is easier with a captive audience.
• In fact, the company may have hit on one of the few times when people weary from being saturated by commercials actually want to read an ad.
• “It’s a slam dunk as local ad agencies are all desperately trying to find niche media to advertise in,” said owner David Brown. “Here you can advertise to a specific gender or clientele based on where you display your ads.”
• While some might bristle at the idea of hawking products and services in a place that most consider a private sanctuary, the reception from advertisers and businesses has been astounding.
• “Some people were apprehensive at first,” said Mr. Brown, 40. “They were scared to associate themselves with washrooms, but they were also curious.”
• Now more than 6,000 panels have been posted in washrooms from Aberdeen to Penzance.
• While many advertisers are small to midsize businesses seeking to reach a particular customer, big firms such as Ford Motor Co., BMW, and Telewest Communications also have come aboard.
• Mr. Brown`s seemingly ingenious idea actually was “borrowed” from an American company called Headlines USA.
• After beginning operations on a part-time basis in 1988, Mr. Brown turned the washroom reading-material idea into a business with sales of more than £750,000.00 a year.
• He said his company has tripled its revenues in the past year.
• “It’s just a matter of critical mass,” Mr. Brown said. “Now when I meet people and they ask me what I do, they know what I’m talking about.”
• Mr. Brown said men typically are exposed to the ads for about a minute.   Women tend to take two to three minutes.
• Of course, the “captive” nature of the poster displays is a strong selling point. While companies spend millions for 30-second spots during the F.A. cup final, they can only hope that viewers aren’t getting another beer or taking a loo break when their message appears.
• But when customers are standing at a urinal or sitting in a cubicle, they are forced to read ads placed by Eyelevelmedia clients.

 

 
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