FEATURES AND BENEFITS OF WASHROOM ADVERTISING

The most effective place to educate your customers about your business.

Washroom advertising catches your audience at the rare time each day when they are literally craving for something to read. The poster panels serve as a neat, well maintained alternative to newspapers and magazines in restrooms.Where people choose to spend thier leisure time typically demonstrates their level of disposable income and can be an indicator of the quality of their lifestyles.

A Rice University study showed that men spend approximately 1 minute and women spend 2 to 3 minutes in a restroom.

When people view indoor advertisements they  remember the ads for days, even weeks later because they are physically idle, yet mentally engaged with out interruptions or distractions. Advertisers capitalize on these longer impression times by using large blocks of text with colorful graphics to describe in detail the features & benefits of their products and services in an informative and often entertaining way.

Because indoor advertising delivers your exact demographic, you can spend less money and still hit a higher percentage of your desired target market. Advertising pounds are not wasted on impressions outside the your target area.

Essentially, you save money by eliminating the waste associated with trying to reach the masses via radio, TV and newspapers.