EYE LEVEL MEDIA

Eyelevelmedia @ The Races offers regional and national advertisers unique access to the many millions of people who visit U.K. and Irish racecourses every year.

95% of race goers use the washroom at least twice.

Target specific individuals, (Male or Female), (Owners & Trainers), (Corporate guests & Members)

Whilst in a washroom, people are literally captive and therefore their attention is riveted on the displays for between 30 seconds and four minutes, A time period that in the past has been untouchable in the advertising industry.

98% of race-goers using the washroom had a positive or neutral reaction to the poster panels
84.4% could recall seeing a specific poster
92.5% could name specific advertisers without prompting
88.5% of those who recalled a specific advert, recalled at least 4 selling points of it
Impressions generated by washroom panels are 40% stronger than from typical print adverts

98% of people using the washroom had a positive or neutral reaction to the poster panels...

`eyelevel media@ the races` is highly effective as it allows advertisers to create campaigns that are tailored to the environment their target audience is in.

The race-goer represents an exclusive, highly desirable target market

`eyelevel media@ the races` helps to maximise the level of affinity the audience places on the product or service being advertised.

`eyelevel media@ the races` offers the opportunity to create campaigns that are targeted at the audiences lifestyle.

The key benefits to this advertising over traditional broad demographic based

less wastage
better use of niche media
more relevant message
targeted audience
gender specific (washrooms)

Horse Racing - `The Sport of Kings`

Major companies such as Vodaphone, Budweiser, Debenhams, Hennesey and Smurfit all use race meetings as part of their marketing strategy.


	Horse Racing - `The Sport of Kings` Major companies such as Vodaphone, Budweiser, Debenhams, Hennesey and Smurfit all use race meetings as part of their marketing strategy. Eyelevelmedia @ The Races offers regional and national advertisers unique access to the many millions of people who visit U.K. and Irish racecourses every year. Get your business noticed UK Racecourse Attendances (2004 Season) - 6 million Off Course Betting - Over £8 billion per annum On Course Tote Betting - £100 million per annum Price Money - £95 million per annum Washroom poster opportunities at 48 racecourses in the U.K. and Ireland. A3 poster panels are featured throughout the washrooms of each racecourse. Offering the most efficient, cost effective method of targeting the race-goer. The average race-goer spends over 5 hours at a race-meeting 95% of race goers use the washroom at least twice. Target specific individuals, (Male or Female), (Owners & Trainers), (Corporate guests & Members) Whilst in a washroom, people are literally captive and therefore their attention is riveted on the displays for between 30 seconds and four minutes, A time period that in the past has been untouchable in the advertising industry. *Recent research revealed that:* 98% of race-goers using the washroom had a positive or neutral reaction to the poster panels 84.4% could recall seeing a specific poster 92.5% could name specific advertisers without prompting 88.5% of those who recalled a specific advert, recalled at least 4 selling points of it Impressions generated by washroom panels are 40% stronger than from typical print adverts 98% of people using the washroom had a positive or neutral reaction to the poster panels... The effectiveness of `eyelevel media@ the races` `eyelevel media@ the races` is highly effective as it allows advertisers to create campaigns that are tailored to the environment their target audience is in. The race-goer represents an exclusive, highly desirable target market `eyelevel media@ the races` helps to maximise the level of affinity the audience places on the product or service being advertised. `eyelevel media@ the races` offers the opportunity to create campaigns that are targeted at the audiences lifestyle. *The key benefits to this advertising over traditional broad demographic based* *or product based advertising include:* less wastage better use of niche media more relevant message targeted audience gender specific (washrooms)
	For latest information on Eye Level Media's work at the UK's Racecourses download our recent brochure in PDF format. Adobe Acrobat Reader is required and can be downloaded from here.