restroom advertising, washroom advertising, toilet advertising, restroom posters, media, frames, panels

The Product ...

A study conducted at Rice University says... Retention of impressions generated by washroom displays were found to be an average of 40% stronger than by other media. Also, that the unusual and unexpected nature of the form of advertising "commands focal levels of attention" this enabling better comprehension and longer lasting impressions.

The Rice University researchers timed 1000 people while in restroom, and found an average of 1~1/2 to 2 full minutes were spent in front of ad boards. According to a Barbour & Monroe survey:

• 84% recalled seeing specific advertisements in the washrooms.
• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities.

The Frame ...
The state of the art anodised frame with a 290mm by 413mm poster size will grab the attention of the viewers and leave a lasting impression. The frames are hung in high traffic washrooms for maximum exposure. They will be found above urinals, on the back of cubical doors and above hand dryers.

All these location guarantee readership as potential customers have nothing else to look at and are exposed to them for an extended period of time...


	The Product ... A study conducted at Rice University says... Retention of impressions generated by washroom displays were found to be an average of 40% stronger than by other media. Also, that the unusual and unexpected nature of the form of advertising "commands focal levels of attention" this enabling better comprehension and longer lasting impressions. The Rice University researchers timed 1000 people while in restroom, and found an average of 1~1/2 to 2 full minutes were spent in front of ad boards. According to a Barbour & Monroe survey: • 84% recalled seeing specific advertisements in the washrooms. • 92% were able to name specific advertisers without prompting. • 88% recalled at least FOUR selling points in the ads surveyed. • 98% reacted positively or neutral to seeing ads in restroom facilities. The Frame ... The state of the art anodised frame with a 290mm by 413mm poster size will grab the attention of the viewers and leave a lasting impression. The frames are hung in high traffic washrooms for maximum exposure. They will be found above urinals, on the back of cubical doors and above hand dryers. All these location guarantee readership as potential customers have nothing else to look at and are exposed to them for an extended period of time...